Business Communication By K.K. Sinha Edition May 2023

Taxmann Business Communication By K.K. Sinha Edition May 2023

This book is a comprehensive guide for managerial students to enhance their understanding of business communication.

The Present Publication is the 5th Edition, authored by Dr K.K. Sinha and Dr Ruchi Sehgal Mohindra, with the following noteworthy features:

• [Lucid Presentation] to help understand the concepts of business communication with snippets along the way
• [‘Real-life Situation Based’ Examples and Case-studies] to enable discussion and comprehension of the respective topic
• [Comprehensive Coverage with Leading Cases/Examples] to facilitate a better understanding
• [Learning Objectives] have been included for each chapter
• [Application-based Questions] are also included for further understanding of the topic
• [Discussion on Post-pandemic Effects on Business Communication] have also been discussed
• [Key Points & Review Questions] have been included at the end of each chapter

The detailed contents of this book are as follows:

• Nature of Communication
  • Communication – Its Overview
  • Barriers & Guidelines of Communication
  • Effective Reading
  • Listening
  • Non-verbal Communication
• Use of Languages
  • English for Effective Business Communication
  • English Spelling
• Business Writing
  • Verbal Communication – Written
  • Essentials of Effective Correspondence
  • E-Mail Writing
  • Written Communication for Employment
  • Other Business Writing
• Oral Communication
  • Oral Communication – Presentation, Group Discussion & Interview
• Intercultural Business Communication
  • Conflict and Negotiation
  • Business Communication Across Cultures (Culture & Communication)
• Business Communication & Technology
  • Technology of Business Communication
• Effective Writing
  • Essay Writing

About the author

K K Sinha

Dr K K Sinha has had a long experience teaching English and Business Communication at the graduate and post-graduate levels at various universities and institutes. His highly acclaimed doctoral thesis is entitled ‘A Functional Communicative Approach to the Teaching of Written English for Business Purposes’ at the B.Com. Level in Indian Universities.

He has been abroad twice on teaching assignments under the ITEC (Indian Technical and Economic Co-operation) programme of the Ministry of External Affairs, Government of India. He has also regularly participated in national and international seminars and conferences in English and Communication.